“To reveal art and conceal the artist is art's aim.” — Oscar Wilde

Vertically Integrated Brand Concept

This brand conceptualization allowed for a compact development of Branding, Products, Target Market identification. The objective was to understand a design process that invokes user-centered design ethos and product performance.

Guideline: A direct competition in a product category (OTM) with an already established brand (Lululemon).

Brand: Apollo & Artemis

  • A Fall & Winter collection comprised of 3 drops.

    Timeframe: Aug 2020/Sept 2020/Oct2020

    Colors aim to transit from a brighter color pallet of late summer early fall to a darker and richer tones of Cold Winter.

  • For presentation the essential factor was communicating the full collection promptly, while presenting with high standards.

    So it was important to use large scale boards and print outs.

    —Fabrics and line plans were easy to reach and pass around.

    —The product allocation calendar was in large scale for an easy and concise overview.

Technical Sketches:

Process (Initial Adaption):

Muse Inspired Design

This Design challenge was a great opportunity to inspire a design process based on a Muse Personality with a deep connection to a Historical period.

If Sam Lambert was to give Time Travel one shot, when and where would he go?

  • Sam Lambert Meets Edward VII

    In the Late 19th Century and early 20th Century, Edward VII was the arbiter of Tailoring. His passion for Style changed many traditions of Tailoring by going against the Grain.

    You may say he was the Father of Modern Tailoring.

  • If Sam Lambert was to spend sometime with Edward VII, they would certainty be at Henry Poole’s Tailor Shop.

Technical Sketch:

Trend Forecasting

Fall/Winter 20-21

The forecasting project focuses on drawing inspiration from a historical art movement Vs. experimental attitudes of modern art. This forecasting pushes the boundaries for a new look on a gender neutral Urbanwear and Streetwear with a mindset focused on sustainability. This concept develops a storyline for the movement of fashion/apparel into a new era of artistic expression and craftsmanship.